Of the scores of successful entrepreneurs to benefit
from Dashefsky’s seminar, perhaps the most notable is
Mai Lieu, a former hairstylist from Honolulu who
invented the CreaClip home haircutting tool that was a
sellout in its debut on home-shopping channel QVC.
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Fast-forward to 2011, and the direct response landscape is much different. A combination of self-regulation, government oversight and the realization that diminishing numbers of people would buy junk from grainy, yell-and-sell commercials at 2 a.m. pushed DRTV to new limits. Attracted to the medium for its accountability, measurability and ability to connect directly with consumers, the brands plowed their way into DRTV, thus lending it even more credibility.
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The company Total Gym is the consumer market’s longest running fitness product infomercial, with $1.5 billion in sales in just over a decade. Their commercial business has an incredible following in the physical therapy, personal trainer and studio segments. It’s a global business. What impresses me most is the man behind Total Gym, Tom Campanaro, and the story behind his amazing journey. To meet Tom is to observe
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It is called the “first ever spill-proof bucket.”
We stopped by a local paint store to see if the Spill Daddy Paint-Pro really is spill-proof.
Infomercial: “Painting is such a mess. The pan. The can. Tired of the drips and spills that make painting such a chore?”
Not many paint jobs were going on outdoors so we went to a Sherman Williams paint store in Idaho Falls to work indoors. Sales associate Brian McCall saw the infomercial for the Spill Daddy Paint-Pro.
“I was very skeptical,” said McCall. “Usually paint does not stay inside a bucket, especially when it’s dropped.”
The Spill Daddy comes with three cleanup liners, which are optional. In the first test, we used add a liner.
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What exactly makes for a “good” infomercial? Aren’t most infomercials “bad,” even if the product is good? And bad products are sometimes showcased in highly entertaining infomercials. In fact, an entertaining infomercial is better than a really unfunny sitcom.
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Sony emerged the biggest benefactor as computer screens, cameras, speakers and HDTVs appeared throughout. It’s no secret who called the shots there. Sony owns Jive Records, Britney’s label. Even as execs promised her ad placement would be in good taste and feature her, insiders say Britney had little to say about the production.
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You’ve probably seen more than your fair share of infomercials, but have you ever wondered if those products really work? So 23ABC conducted some very unscientific experiments to see if they’d work at home like they do as seen on TV, and gave each product a letter grade for performance.
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I feel I need to confess an unwritten “sin” that I seem to keep committing. OK, maybe not a “sin,” but something I’ve consistently done that I’m not all that proud of. Yes, I admit it, I’m a sucker for an infomercial.
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Are you or someone you know addicted to infomercials and can’t stop buying all those gadgets and gizmos featured on late-night TV? Do you or they actually use the products or do they pile up in the garage? “20/20″ wants to hear from you! Tell us your story below, let us know how we can get in touch with you and a “20/20″ producer may contact you.
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When President Obama praised America’s genius for innovation in his State of the Union address last month, he was probably not talking about the Frankformer, a plastic mold that transforms a regular hot dog into a smiling hot dog man. But according to A.J. Khubani, the CEO of infomercial juggernaut TeleBrands and creator of the “As Seen on TV” logo, the Frankformer is precisely the kind of thing that makes America great, if not prosperous.
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